Koleksi Terpilih Perpustakaan

STRATEGIC MANAGEMENT (6TH ED)

align box  TITLE                            :   STRATEGIC MANAGEMENT (6TH ED.)
  MAIN AUTHOR            :  RICHARD LYNCH
  PUBLICATION YEAR : 2012

 

 

 

 

 

SUMMARY :

This sixth edition of Strategic Management builds on proven strengths¿

  • Over 70 short case studies to provide easily
  • A continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline
  • Emphasis on practice throughout with features to help you turn theory into practice
  • Major international strategy cases from Europe, Africa, Asia and the Americas
  • Clear exploration o0f the key concepts
  • Clear, logical structure to guide you through this  complex subject with innovative additions:
  • Green strategy has been implemented throughout the text ¿ look out for the green strategy symbol
  • 22 new short cases, 8 new longer cases including new cases from the Middle East, India and china
  • A wealth of new, online, open-access learning resources

 


Tarikh Kemaskini: 17 Sept 2014

Laman Utama