Pusat Rujukan STI Negara

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BLUE OCEAN SHIFT

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BLUE OCEAN SHIFT

Maklumat Koleksi

Pengarang: 
W. CHAN KIM & RENEE MAUBORGNE
Tahun Penerbitan: 
2017
Rumusan: 

Blue Ocean Shift is packed with inspiring, real-world examples of how leaders in diverse industries and organizations made the shift from red oceans of crowded competition to wide open blue oceans of new market space by applying the process and tools outlined within. Blue Ocean Shift shows you, step-by-step, how to build the confidence of your people and seize new growth. Here, you’ll learn:

  • Why focusing on competing misses huge growth opportunities and How to expand your thinking on strategy beyond competing
  • Why thinking of creative destruction and disruption as sources of innovation is limiting and how you can grow through nondisruptive creation
  • How anyone in any organization can move from red to blue oceans with Blue Ocean Shift’s  systematic five-step process- not just entrepreneurs
  • Why people’s confidence is essential to create and execute your growth strategy and how to build it
  • Why you should not build your growth based on existing environmental and industry conditions and how you can shape them in your favor for growth.

Hebahkan Maklumat

MASTIC sentiasa bersedia untuk memberi perkhidmatan maklumat STI yang berkualiti dan melaksanakan penambahbaikan serta menambah nilai perkhidmatan secara berterusan yang menjangkaui kepuasan pelanggan

Hubungi Kami

Pusat Maklumat Sains dan Teknologi Malaysia (MASTIC)

Kementerian Sains, Teknologi dan Inovasi (MOSTI)

Aras 4, Blok C5, Kompleks C

Pusat Pentadbiran Kerajaan Persekutuan

62662 Putrajaya, Malaysia

  Talian Terus: (603) 8885 8038

  Talian Utama: (603) 8885 8000

  Faks: (603) 8889 2980

  E-mel: mastic@mastic.gov.my

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